Your brand has a unique ability to bring people together, create fans, form tribes, and build communities. Brand identity is the visual language that unites audience and connects them to each other.
Creating brand identities that inspire consumers is our specialty; beginning with logo development and expanding into a comprehensive communication program, where distinctive visual expressions tell your brand's story and invites others to join.
At overhaul, Brand consultant, designer, and client unite to gather helpful knowledge, answer important questions, and develop comprehensive and systematic brand solutions.
THE PROCESS
1. Identity Planning
2. Interviews and Research
3. Potential Naming Phase
4. Logo/Wordmark Design
5. Implementation Planning
6. Application Design
7. Announcement Preparation
8. Identity Standards & Guidelines
9. Brand Environments & Signage Programs
10. Ongoing Identity Management