As a Jordanian company which chosen for itself the name Al Watanieh, means the national, the logo was inspired by the Jordanian flag colors and its heptagon star, yet adding a yellow color tones and diagonal firm lines, gave it this contemporary and dynamic "look&feel". The same color pallet and geometrical grid were applied to the sub brands to be consistent with the main identity. 
Later a very comprehensive Corporate identity guideline manual has been designed and produced; no doubt this project took over 2 years of hard work.