Later in 2017 the project was recognized internationally.
During the two seasons of pilgrimage (Haj and Umrah in Ramadan), each one has totally different destinations and interest. With a digital system using LCD screens built in the street totem we managed to develop an interactive system to change destinations remotely -according to seasons or emergencies- from one control room.
Another challenge is that pedestrians from locals and visitors speak different languages. According to Makkah Urban Observatory, to cover 90% of the system users’ languages, the system should be using 6 languages: Arabic, Farsi, Urdu all in Arabic script, and English, French and Turkish using Latin script. With the interactive screens it became doable!
However, knowing that most of the year the daytime temperature will exceed 40 degrees. A ventilation system has been applied to the street totem so electronic components will maintain.
Finally, to excel in this project, we wanted the system to have two different geographical reference points, north and "qibla", the late is the actual location of Kaaba, and since it is located within the city, the direction will keep change on every signage. “Qibla” direction was also reflected on the maps and it was distinguished from walking route to Kaaba (the Holy Mosque).