The concept was to develop a label design that was unique, stood out on the shelf and actually told the product story in a bright visual manner
![](https://cdn.myportfolio.com/071c5114-6c77-4a2a-9dd5-634a159141d4/93289dad-da80-472b-98e6-6db4d0cabaf8_rw_600.jpg?h=253a3b11cbeb46d8ad84e28bddf7d912)
![](https://cdn.myportfolio.com/071c5114-6c77-4a2a-9dd5-634a159141d4/dceadbf7-ea7b-422a-85fc-74f4f5c18061_rw_600.jpg?h=2d6bf0756544bdc43ced8d567d9ba8ac)
![](https://cdn.myportfolio.com/071c5114-6c77-4a2a-9dd5-634a159141d4/5138e79f-49d2-457b-9b9a-469db39a6a76_rw_600.jpg?h=022f18470d4eb24010560c941e464651)
![](https://cdn.myportfolio.com/071c5114-6c77-4a2a-9dd5-634a159141d4/c3087dc7-b2c8-4b30-b839-406c49e23374_rw_600.jpg?h=079b8f511eb13b0d5dde32d06913c920)
![](https://cdn.myportfolio.com/071c5114-6c77-4a2a-9dd5-634a159141d4/8ce6bf1f-bb8d-47aa-a77f-4f21b7ab5b9d_rw_600.jpg?h=18c183484054d035ffb4b1ee50fc5c40)
![](https://cdn.myportfolio.com/071c5114-6c77-4a2a-9dd5-634a159141d4/6665eb3d-ed94-416b-ab8e-9d3374354d33_rw_600.jpg?h=e24030f35592817951a7c20d6e5097fa)
![](https://cdn.myportfolio.com/071c5114-6c77-4a2a-9dd5-634a159141d4/cdfba50e-8ed6-48b8-ac6d-7c2b140c837f_rw_600.jpg?h=b844155e9887bd6ac8c8fb7b2d18bc51)
![](https://cdn.myportfolio.com/071c5114-6c77-4a2a-9dd5-634a159141d4/0df44555-54f0-4c66-af14-89c0778b543b_rw_600.jpg?h=defd6d59d30a55c74171cf4630c21b86)
The challenge was to create a very distinguish packaging look, that can reflect all the various products functionality, still consistent in its identity, without having in hand any unique brand elements or assets.